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Overview


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Overview


Inspired by our founder Jessica Semaan's Stanford Business School degree, experiences from our community of successful consumer product entrepreneurs, and what our years of experience in teaching have taught us we created The Passion Business Program. Meet the first affordable, relevant and action driven business program. 

Our instructors are some of the best practitioners in the valley who have launched successful companies in the consumer products space and have taught at institutions including Stanford, General Assembly and Columbia University. They are passionate about what they do and committed to supporting your project by giving you personalized and practical teaching.

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Marketing


Marketing


Instructor Name: Nina Mufleh

Twitter@ninamufleh

Background: Nina Mufleh is a marketing and communication specialist who is focused on moving companies and organizations onto the digital space to connect with and engage their consumers. She is the co-founder and former Director of Client Strategy at The Online Project where she developed social strategies for Fortune 500 companies and high profile organizations operating in the Middle East and North Africa. 

Contact: ninamufleh@gmail.com 

Date: Thursday May 13 

Time: 630 - 830 PM

Prep Work: None

Filmed: Yes

Reading:

Social Intelligence by Daniel Goleman

The 22 Immutable laws of Marketing by Al Ries and Jack Trout

Frameworks

The 22 Immutable law of Marketing

The 10 Commandments of Focus

 

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Design Thinking


Design Thinking


Instructor Name: Mariam Semaan

Twitter@semaanmariam

Background: Who am I ? A Stanford Journalism Knight Fellow happily standing at the intersection of Media, Design thinking and Storytelling
What do I do? I Collaborate with clients to develop customer-centered experiences based on narratives that inform, educate, entertain, and allow deeper engagement and interactivity. 
Why do I do it? because 10 years of sourcing, crafting and sharing knowledge and information through different media taught me that building great stories have the power to bring people together, impact their behavior and ignite change. 
Where did I learn this? At Stanford University, at the Design School, at every single place around the world I visited during my life, through every person i met, and at every company i worked for during the past 10 years. 

Date: Friday May 14

Time: 430 - 730 PM

Prep Work: Think about one challenge you have with your business

Filmed: Yes

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Customer Discovery


Customer Discovery


Instructor Name: Elliott Adams

Twitter@elliottadams

Background: Professor of entrepreneurship at Hult International Business School, Elliott has been helping startups for over 10 years. 

Date: Thursday May 21

Time: 630 - 830 PM

Prep Work: Check out business plan canvas and start filling it

Filmed: NO

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Legal Q&A


Legal Q&A


Instructor Name: Michael Paratore

Twitter:  @michaelparatore

Background: I've ridden motorcycles all over Italy while marketing for Ducati Motorcycles, helped Startups in the Bay Area with their legal issues and strategy decisions while at Orrick and pulled crazy stunts (like performing an original song at the Boryeong Mud Festival in South Korea in front of over 5,000 spectators) while producing video-shorts that aired on Current TV. I've decided to use the skills I've picked up along the way to create mohinders, a new shoe company making a line of hand-woven vegetable-tanned leather shoes called the City Slippers (www.mohinders.com).

Date: Tuesday May 26

Time: 600 - 700 PM

Prep Work: Come with your top 2 legal questions

Filmed: NO

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Supply Chain & Operations


Supply Chain & Operations


Instructor Name: Karlygash Burkitbayeva

Background: Co-founder and former COO of famous sunglasses brand Westward Leaning, Karla graduated from Stanford Business school in 2011 with a joint degree in education. Prior to that, Karla graduated from U Penn with a degree in Engineering. 

Date: Wednesday June 3

Time: 600 - 830 PM

Prep Work: None

Filmed: YES

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Fundraising


Fundraising


Instructor Name: Katherine Krug

Twitter: @katherinekrug

Background: Former COO and co-founder of Everest app, Katherine's latest venture, BetterBack is in the top .00045% of all projects in Kickstarter history in terms of funding. The campaign reached over $1 Million. An expert operator, currently an interim COO at Zirtual, Katherine's mission is to help people be their best and push at their potential. 

Date: Wednesday June 10

Time: 600 - 830 PM

Prep Work: None

Filmed: No